This series of neighbourhood maps appeared as part of a sponsored content campaign between the City of Montreal and the Montreal Gazette. The goal was to promote “La Grande Tournée,” a series of neighbourhood tours taking place in one district per borough, in each of Montreal’s 19 boroughs. The tours were during the summer of 2017, and this map series outperformed other native campaigns, and even some editorial content. Some readers even collected the print maps.

I was the producer on this series, and this is also my concept. The designer is Susan Ferguson, and the writer is Ursula Leonowicz.