Analyzing the French in Mad Men’s “New Business”

Originally published in Vulture on April 14, 2015. Photo: Justina Mintz/AMC

Failure is a very personal word in English. It’s an insult to your abilities. As a verb, it’s passive, in that there’s no act of failing; it’s a state of being. If you fail, it implies that you are a failure. In French, échec has military qualities. It’s not just about coming up short on expectations or aspirations. It’s about losing everything.”

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Also republished on Slate

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