Blank Space Is Everywhere in Mad Men’s “Forecast”

Originally published on Vulture on April 21, 2015. Photo Credit: Courtesy of AMC Photo: Courtesy of AMC

“When he returns home to find that Melanie hasn’t sold the place, she tells him, “They loved the lobby, but the emptiness is the problem…this requires too much imagination.” He doesn’t see how that could be a limitation: “That’s the best opportunity in the world!” Don concocts a whole fairy tale for Melanie to tell visitors, but he doesn’t get that because his penthouse looks so glaringly uninhabited, it also feels uninhabitable.”

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