Content Marketing

NEIGHBOURHOOD MAP SERIES
Client:
Ville de Montréal
Publication: Montreal Gazette
Role: Producer, concept
Notes: These maps were used to promote a series of neighbourhood tours in each of Montreal’s 19 boroughs. Published both in print and online, this campaign garnered a huge audience, with readers even writing in to let us know they were collecting the print versions of the maps. They didn’t even realize it was sponsored content! Check out the entire series here.

 

EASTERN TOWNSHIP WINERIES
Client:
QuébecOriginal (provincial tourism board)
Publication: National Post
Role: Producer, concept
Notes: Part of a 3-story campaign encouraging people to explore Quebec’s Eastern Townships, the article on wineries found its readership very quickly. We used the first person to immerse the audience in our writer’s authentic experience. Read it here.

Tourisme Cantons de l'Est été / automne 2015

WHAT’S COOKING?
Client:
Meyer Canada
Publication: National Post
Role: Producer, concept (video & article)
Notes: What better way to showcase cookware than to demonstrate what you can do with it? Namely, delicious food! Not surprisingly, the recipe video gained hundreds of thousands of views when we posted it on Facebook. See the full story here.

QUEENS OF EGYPT
Client:
Pointe-à-Callière
Publication: Montreal Gazette
Role: Producer, concept
Notes: Are you an armchair Egyptologist? So is everyone. We knew people would love photos of ancient Egyptian artefacts, which is why we delivered just that to them, along with fascinating details about the lives of the queens featured in this exhibit. The audience flocked to this story in large numbers. Read the story here.

Feature photo-6

PRIVATE EDUCATION
Client:
Multiple private schools
Publication: Montreal Gazette
Role: Executive producer, concept
Notes: Each year, we do the private education special in the same way, in print. In 2019, we upped the ante by creating an interactive web page to complement our coverage of private schools. We also found interesting ways to give each advertiser equal share-of-voice in this interactive environment. View the page here

Private education

THE GREAT URBAN REBUILD
Client:
Concordia University
Publication: Montreal Gazette
Role: Writer, concept (stories, infographics & videos)
Notes: How do you talk about the amazing research your university is advancing? You focus on the researchers. This 10-part series flaunted forward-thinking ideas for every aspect of urban development, with contributions from some of Concordia’s greatest experts. The series was successful with readers, and also won the prize for Best Native Execution at the INMA global media awards. Check out the series here.

Montreal workforce statistics
Client: Concordia

MONTRÉAL EN HISTOIRES
Client:
Ville de Montréal
Publication: Montreal Gazette
Role: Producer, concept
Notes: Do you know what it takes to create dozens of unique scenes and project them onto various surfaces in Old Montreal? This infographic gives you the answer you may or may not have been looking for.

Montréal en Histoires
Client: Ville de Montréal

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