Grumly: The Don’t-Care Bear

Though I absolutely fell in love with the Niagara region, it has the unfortunate plight of being attached to Niagara Falls, which is, from every angle, a one-trick pony. It’s not a bad thing. I think the town knows it and does its best to help you see what you came to see from every angle, and at a very reasonable price.

In a way, it makes me wish certain companies were more comfortable with the fact that one of their given products doesn’t do it all, and won’t satisfy every need or every demographic.

Take Grumly, the teddy bear that only has one distinguishing quality: squeeze its tummy and it lets out a slightly sustained grumbling sound. Otherwise, it doesn’t look like much. But you have to love how the ads zero in all the things Grumly is not. It kinda makes you feel for the guy. My French friends will have to tell me whether or not Grumly became as popular as these ads should have made him.

Sorry, it’s only funny in French.


  1. I don’t know If I said it already but …Hey good stuff…keep up the good work! 🙂 I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I’m glad I found your blog. Thanks,)
    Frank Scurley

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